#1: For Market Leaders aka “whales”
You will want your website appears in every relevant searches.
This is a way to assert their dominance in the market.
Think about it: when you search “hotel + any place” you almost always see Tripadvisor, bookingdotcom on top.
In this case, SEO is a must.
#2: But if you NOT a whale in your niche. which is 99.99% of companies :))
There are 2 conditions you must meet if want to play the SEO game.
Condition 1: You need proof that your website can actually make money.
How ? Simple. Play google ads. If its actually convert => Good sign.
Condition 2: it’s about finance.
SEO was, is and always will a marathon not a 100m sprint.
You have to invest continuously for 6-9 months, and sometimes even a year, to see significant results.
He stated that the price for a SEO campaign usually equal
Two full-time, entry-level employees’s salaries EACH month (AT LEAST)
So better only do SEO if you have a decent amount of money in the pocket.
You don’t want to invest for a few months, stop, and have to start again from scratch.
Otherwise, you shouldn’t.
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